App previews are short videos that demonstrate the features, functionality, and user interface of your app or game on your App Store product page. You can easily use a Mac to capture screen recordings of your apps on a Mac, an iOS device, or Apple TV.
Recording a Video
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You can use a Mac running macOS Yosemite or later with QuickTime Player (Version 10) to record a movie of your iOS app on an iOS device or tvOS app on Apple TV.
iOS Apps
- Connect your iOS device to your Mac with a Lightning cable
- Open QuickTime Player
- Choose File > New Movie Recording
- Click on the down arrow next to the Record button
- Select your device under Camera and Microphone
- Record
macOS Apps
- Launch your app
- Open QuickTime Player
- Choose File > New Screen Recording
- Click on the down arrow next to the Record button
- Select Internal Microphone
- Record
tvOS Apps
- Connect your Apple TV to your Mac with a USB-C to USB cable
- Open QuickTime Player
- Choose File > New Movie Recording
- Click on the down arrow next to the Record button
- Select Apple TV under Camera and Microphone
- Record
Editing Your Video
To edit captured footage, you can use QuickTime or iMovie, which is included with every Mac. You can also use Final Cut Pro X, which is available on the Mac App Store and includes more advanced tools for editing video, audio, and motion graphics. Each preview should be between 15 and 30 seconds long and will appear in all countries and regions where your app is available. For best practices on creating app previews, including recommended use of graphics, text, and audio, see Creating a Great App Preview.
Format Requirements
Each app preview is device-specific and requires iPhone, iPad, iPod touch, or Apple TV to view and submit. You can submit a landscape and portrait version of your video for iOS devices. Your video must be in landscape orientation for Apple TV. Find detailed technical specifications and step-by-step instructions on how to submit app previews in App Store Connect Help.
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Get best practices on creating app previews and step-by-step instructions on submitting app previews in App Store Connect.